Coca Cola kicks off 2019 with a limited run one-ounce silver bullion coin featuring Santa

Scottsdale have surprised yet again with another all-new 1oz silver bullion coin. After a stellar year in which they’ve released lots of interesting and well-realised bullion, they’ve gone the licenced route this time out with a Coca-Cola coin. Now, we’ve already seen a hugely popular Coke issue this time last year with the launch of the clever bottle-cap coin. Causing quite a frenzy on release, it’s clear that old and established brands do pretty well in the numismatic world.

The coin depicts possibly Coca-Cola’s greatest marketing decision, the red clothed Santa Claus that is so prevalent in Western society today. While the company is often credited with the invention of the figure in this form, that’s actually quite untrue, and Coca-Cola just appropriated a figure already in use. Whatever the case, there’s no denying that Santa Claus and Coca Cola have been a hugely successful team over the last century, so his choice for a December-issued coin is an inspired one. Based on a 1930 Coke ad image by artist Fred Mizen, and backed by the ultra-iconic logo, it’s about as classic a Christmas image as you’ll see.

Issued for Fiji, the obverse carries that tropical islands national emblem with a light snow texture in the background. The coin has a mintage limited to just 25,000 pieces, which is very tight given how popular the brand is, but expect to pay a little more than average for this one as that licence doesn’t come cheap. Each coin is packed in the excellent Certi-Lock security unit which has been brightly themed to match the coin subject. As usual, Scottsdale don’t hang about with shipping and these should hopefully start to hit dealers in the next 8-10 days. A pretty cool release, and one we’d be surprised if it didn’t become a sought after piece.

MINTS DESCRIPTION

Scottsdale Mint is pleased to announce a special limited mintage release; The 2019 Coca-Cola 1 oz Silver Holiday Coin.

Santa Claus and Coca-Cola are global pop culture icons that have been intertwined in holiday advertising since the 1920s, so much so that Coca-Cola actually helped to shape the image of Santa Claus as we picture him today.

These special edition holiday coins are manufactured and distributed by Scottsdale Mint, are legal tender in Fiji, and have a limited mintage of only 25,000 pieces. Each weighing one troy ounce, struck in .999 fine Silver, these coins ship in Scottsdale Mint’s patented Certi-Lock® security and authentication packaging.

REVERSE: features the iconic image of Santa Claus enjoying an ice-cold Coke. The detailed artwork is skillfully sculpted and struck in crisp, pure silver. The original image was painted by artist Fred Mizen in 1930 for a Coca-Cola ad and depicted Santa in a crowd drinking a bottle of Coke.

OBVERSE: the Fijian Coat of Arms over a textured backdrop of soft, drifting snow, a nod to the poem ‘Twas the Night Before Christmas ( A Visit from St. Nicholas ): As you tilt the coin back and forth in the light you will recall the line from the poem: “The moon, on the breast of the new-fallen snow, gave a luster of midday to objects below…”