One of the most iconic brands in history, Coca-Cola, or Coke, is a simple carbonated soft drink invented in the late 19th century. Named after kola nuts and coca leaves, a couple of the original ingrediants, Coca-Cola was bought from its inventor John Pemberton, by Asa Griggs Candler, who, through some impressive marketing, turned it into a world dominating product.
In 2015, Coca-Cola was said to be the world’s third-most valuable brand, behind Apple and Google, and in 2013 their products were served up in over 200 countries worldwide to the tune of 1.8 billion servings per day. They now produce a wide range of variants of their base product and have a long-standing rival in Pepsi-Cola, a competition that Coca-Cola have been winning for years.
One of the most iconic items in Coke history has been their ultra-famous glass bottle. Called the “contour bottle”, it was created by bottle designer Earl R. Dean and was patented in November 1915. Said to be inspired by a picture of the gourd-shaped cocoa pod in the Encyclopædia Britannica, it was revised in 1923 and has become the most famous bottle design of all time. It is topped with a metal cap that has inspired a new coin.
Debuting in 2018, the bottle cap coin actually originated a year earlier when CIT debuted a coin celebrating the 1516 enabling of the Bavarian Purity Law. The Coke coins are bigger than that one, but the concept is identical. However, where CIT just issued a one-off coin, the Crown Mint has introduced a whole new, and ongoing range centred around the brand, first in coloured silver, then in gold.
After a particularly neat vending machine style set, the mint has gone full in with a global look at the brand in different countries around the world. A terrific idea, you can clearly see how national language has been incorporated without affecting the sheer recognisability of the log. That series is currently at nine entrants, but we’ve yet to confirm if it will stop there, or continue in 2021.