Iconic 1969 Coca Cola logo by Elizabeth Arden is the inspiration for the Crown Mints latest silver bullion coin

The Crown Mint’s ‘Coca-Cola’ coin range is now bigger by one with the launch of a new one-ounce silver bullion coin featuring the logo created in 1969 by designer Elizabeth Arden. Enjoy Coke is still a logo that’s in wide use today, so clearly Arden knew her stuff, and it’s no surprise to see the mint pick it out for a coin design.

This one is a little unusual in having a proof finish, blistercard packaging, and a relatively high mintage of 50,000 pieces. The bullion coins the Crown Mint have released to date for this franchise have all been closer to the norm, so this is something a bit different, after all, how many square bullion coins are there? The Certi-Lock packaging enhances security, and indicates that Scottsdale Mint are likely responsible for the production. We’re seeing a near $50 USD price for this one, which seems a little high for the mintage, but the secure packaging goes some way to explaining that. It should be available to order shortly.

MINTS DESCRIPTION

In 1969, Coca-Cola introduced a bold and simple new logo…The Arden Square. Designed by the legendary innovator and tireless entrepreneur – fashion icon Elizabeth Arden – the logo combined 3 featured elements: the Coke logo, the white wave (officially known as the Dynamic Ribbon Device), and of course, Coca-Cola red.

Elizabeth Arden established the American beauty industry more than a century ago. Born Florence Nightingale Graham, she traveled from rural Canada to New York City, where she opened the first Red Door salon on Fifth Avenue in 1910. By the 1930s, Miss Arden had opened Red Door salons in the majority of the fashion capitals around the globe and proudly acknowledged her accomplishments by proclaiming that there were only three American names known in every corner of the globe: Singer Sewing Machines, Coca-Cola and Elizabeth Arden.

SPECIFICATION
DENOMINATION $1 Fiji
COMPOSITION 0.999 silver
WEIGHT 31.1 grams
DIMENSIONS 40.0 x 40.0 mm
FINISH Proof
MODIFICATIONS None
MINTAGE 50,000
BOX / C.O.A. Blisterpack
CROWN MINT